A New Approach to Eating Well
Every day we make decisions about what and how to eat. Your food choices each day affect your health – how you feel today, tomorrow, and in the future – so it is important that you make the right choices. However, the right choice is not always obvious or indeed consistent. The abundance of easily accessible information on “how to eat well” is simply overwhelming, and, to the scientific and medical community of alarming concern. It is safe to say that the vast majority of advice served to us online or through the media is out of control; information is often over-simplified and over-extrapolated at best, and at worst is inaccurate, unsubstantiated, and of conflicting opinion. More to the point, the right choice for one person may not be the right choice for you. And, let’s remember that food is so much more than fuel; food is an important part of our culture and social identity. Food is pleasurable and long let it remain.
So what do you need? A personalised assessment based on your own individual needs, objectives and preferences, underpinned by the latest nutritional and behavioural scientific evidence, and supported by experts to change the way you think about food. This is what we offer.
A Scientific Evidenced-Based Approach
What you eat is only half of it – the other half is how you eat. What is your attitude towards food and is this conducive to achieving your goals? Even equipped with the right information, it is how you decide to implement that information that really generates change – namely behaviour change. Changing behaviour is challenging for many reasons so it makes sense to use an approach that will provide the best chance of success. Put somewhat simplistically, behavioural interventions focus on the adjustment of your habits. To do this well we first must understand the situation by defining the problem, specifying the target behaviour, and identifying what needs to change. Once the target behaviour has been identified, evidence-based interventions can be applied that aim to address the behaviour through selecting a list of active ingredients designed to adjust habits .
To make an appointment with Dr Campbell contact us on: 01423 568212
ONEWELLNESS – OWN YOUR HEALTH, BODY & MIND
Dr Matthew Campbell – PhD ACSM CEP BSc (Hons)
Matthew holds a PhD in exercise nutrition and is an accredited Clinical Exercise Physiologist with the American College of Sports Medicine (ACSM). As a research-active academic, Matthew is a leading authority in clinical exercise nutrition and is internationally renowned for his contribution to research which has helped shape health policy guidance and clinical recommendations. As an evidence-based practitioner, he has extensive experience in providing tailored health nutrition consultancy to a wide range of private clients and patients, and exercise-sport nutrition consultancy to a range of recreational and elite athletes including Olympians and Paralympians.